The story behind Rank Ride and the man who created the brand, Bonner Bolton.
As a former pro bull rider Bonner Broke his neck 7 years ago on the dirt for the sport he loves.
Bonner is giving back to the western comunity and giving a voice and a platform back to the fans and athletes to fight the politics of the sport and corporations who have taken control of it and battle for individual rights to have a voice and keep the spirit of the Wild West alive with those who love the great outdoors and have bled for this way of life and this country to keep it alive and FREE.